GTR
Spring Summer - Integrated Campaign
Making the most of a proper summer
2022 promised the first summer free of restrictions and plans changing unpredictably in over three years. People were aching to make more of their free time and do all the activities they’d put off.
Our campaign for GTR tapped into the enthusiasm felt when throwing oneself wholly into a day trip. Collaborating with Swedish artist Alva Skog, this bombastic call to arms was paired with exaggerated and energetic illustrations to showcase destinations across GTR’s network.
We went live with an integrated suite of colourful and eye-catching still and animated assets across OOH, print, social and display placements, as well as four radio scripts. The campaign generated over £475,000 incremental revenue at an ROI of 11:1.
